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//BLISS

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case study

The Problem:

HOW DO WE MAKE THIS FUN AGAIN. THIS BRIEF WAS WEED PR.

As the art director for //BLISS, I spearheaded a groundbreaking initiative to revolutionize the brand's image and combat negative stereotypes associated with weed. By conceptualizing the "Making Weed Social Again" campaign, I orchestrated four dynamic DJ session parties in collaboration with Spotify, each themed around //BLISS's drink flavors.

 

These events not only boosted market awareness but also fostered a sense of community and belonging among consumers, igniting positive conversations and reshaping perceptions of recreational cannabis use. Through innovative art direction and strategic partnerships, //BLISS emerged as a pioneer in the industry, paving the way for a new era of social cannabis consumption.

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