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THE DEVIL IS IN

THE DETAILS.

COMMERCIAL PROJECT

LOWKEY EVERYTHING.

LE FEMME.

The Concept:

VINTAGE. KITSCH. ELEVATED. 

The challenge encountered in developing the brand

LE FEMME was striking a precise balance between incorporating cool vintage elements while ensuring the brand did not feel dated or old.

 

It required a delicate interplay of design choices and creative decisions to infuse the brand with a touch of retro allure while keeping it fresh and contemporary.

 

The goal was to capture the essence of timeless elegance without sacrificing the brand's appeal to a modern audience, resulting in a brand that exudes a cool vintage vibe while staying relevant and engaging for today's discerning individuals.

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Photography and Editing.

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