NIKE

The Problem:

NO HUMAN CONNECTION.

Upon thorough analysis, a clear disconnect emerges within Nike's branding and marketing strategies. While undeniably modern, the approach has seemingly overshadowed the historical essence inherent in their products, leading to a perceptible gap in connecting with their customers on a deeper level.

The Concept:

BUILDING HUMAN CONNECTION THROUGH MEMORIES.

The art of pairing emotional storytelling with the right visuals is an intricate dance that creates a profound connection with consumers across diverse backgrounds.

When meticulously orchestrated, this synergy resonates universally, transcending cultural boundaries and personal experiences. This fusion of narrative and imagery possesses the extraordinary ability to tap into the core of human emotions, cultivating a sense of relatability that goes beyond mere aesthetics.

In the realm of creative direction, this strategic approach serves as the cornerstone for fostering unbreakable bonds with customers.

By weaving narratives that evoke genuine emotions, brands can forge an authentic connection that not only captures attention but also cultivates a tribe of loyal patrons who believe in the brand's ethos and values.

FROM THIS.

TO THIS.

We left the department store with a pair of nike cortez. The smaller sister to the pair she frequently adorned. "Sporty! Perfect for gym."

When I lost my mother 3 years ago, the cortez was the thread that kept us connected. Everyday I wear a piece of her. I'm forever thankful she had taste."

"I was 13, I remember it was the end of July and school was starting in a few weeks. That was the reason for today's occasion - Our yearly school shopping trip. I was tasked with picking out a pair of shoes, or in my case eagerly suggesting shoes and begging my mom to get them. The illusion of choice really, because do our parents ever let us pick our shoes?